Unit one - LO2

 I'm not here this week! So I've set cover work. This cover work is related to LO2, which is advertising and distribution. Again, for a full list of the LOs, click here. We've already covered these terms, but clearly you must go in to significantly more detail, and of course construct case studies. 

You will cover one media product each session, Titanic in the first on Monday, and Assassin's Creed on Wednesday.  I have specially selected these examples as there is LOTS to write about for both of them!

Lesson one (Monday) - pre-millennial case study - Titanic (1997)

Titanic was, for some time, the highest grossing film of all time, and started an absolute media frenzy many years before the prevalence of social media and digitally convergent technologies. In many ways, Titanic can be seen as one of the final purely traditional marketing campaigns for a massive blockbuster film. The soundtrack, production details and extensive marketing campaign all combined to enthral  massive audiences for years, and the film became a cultural phenomenon.

Task one - Wikipedia trawl

Go to the Titanic Wikipedia page and jot down some key facts about the product. Five minutes! That's all!

Remember, while Wikipedia can never be 100% reliable, it's a great place to start with general facts and figures!

Task two - Advertising and marketing

Find and save as many examples of marketing and advertising for Titanic as possible. Please upload these to your blog post as a big old mass of pictures.

Examples of advertising include:

• Theatrical posters
• Trailers (put in a screenshot!)
• Print adverts
• Publicity stunts
• Soundtrack CD
• Live events and premieres
• Magazine front covers
• VHS front cover
• Merchandise including clothing
• Fan produced material including parodies

Task three - trailer analysis

How does this trailer appeal to a mass audience? And how does this trailer maximise the chances for the film's financial success?

Analyse this trailer, making notes under the following headings:

• Cinematography
• Edting 
• Mise-en-scene
• Voiceover
• Colour
• Setting
• Production values
• Soundtrack
• Etc

Remember: these case studies are ones which you can and should use in the exam, should the right question come up!

Extension: choose another film released in the 90's, and explore it's marketing campaign, using the lists above.

Lesson two (Wednesday) - post-millennial case study - Assassin's Creed Valhalla (2020)

Released comparatively recently, Assassin's Creed Valhalla is an excellent example of a post-millennial marketing strategy involving digitally convergent media. Also, as a video game, its marketing material and strategy may vary wildly from that for Titanic... Or does it?

Task one - Wikipedia trawl

Go to the Assassin's Creed Valhalla Wikipedia page and jot down some key facts about the product. Five minutes! That's all!

Remember, while Wikipedia can never be 100% reliable, it's a great place to start with general facts and figures!

Task two - Advertising and marketing

Find and save as many examples of marketing and advertising for Assassin's Creed Valhalla as possible. Please upload these to your blog post as a big old mass of pictures.

Examples of advertising include:

• Posters
• Trailers (put in a screenshot!)
• Print adverts
• Publicity stunts
• Soundtrack CD
• Live events 
• Magazine front covers
• Merchandise including clothing
• Fan produced material including parodies, fan art, and so on
• Social media posts, both official and fan made

Task three - trailer analysis

How does this trailer appeal to its audiences? And how does this trailer potentially appeal to people who normally do not play videogames?

Analyse this trailer, making notes under the following headings:

• Cinematography
• Editing 
• Mise-en-scene
• Language
• Voiceover
• Colour
• Setting
• Production values
• Soundtrack
• Etc

Remember: these case studies are ones which you can and should use in the exam, should the right question come up!

Extension: choose another game released in the last ten years, and explore it's marketing campaign, using the lists above.